Summary: Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy

Job Details

  • Deadline: Not specified
  • Company: MyJobMag
  • Location: Kenya

Job Description

Qualifications, Skills and Experience

Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy

CIM, MBA, or other professional marketing qualifications are an added advantage

5-8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management

Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred

Strong understanding of traditional and modern trade channels and trade marketing

Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects

Strong analytical, communication, stakeholder management, and commercial decision-making skills

Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage

Key Responsibilities

Develop and execute category marketing strategies aligned with business growth objectives

Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns

Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance Support new product launches and portfolio development through cross-functional collaboration

Monitor category performance, market share, pricing, promotions, and marketing ROI

Prepare business reviews and leverage consumer insights to drive continuous improvement

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How to Apply

Apply by email: services@myjobmag.co.ke