Summary: Job Title: Category Lead – Marketing (Beverages)

Job Details

  • Deadline: 30/09/2026
  • Company: BIDCO
  • Location: Ruiru
  • Employment Type: Full Time
  • Salary: Open

Job Description

Job Title: Category Lead – Marketing (Beverages)

Date Posted: 15/09/2026

Job Type: Full Time

Job Level: Management

Employer: BIDCO

Industry: Sales & Marketing

Salary: Open

Location: Ruiru

Country: Kenya

Deadline: 30/09/2026

Sales & Marketing Jobs, BIDCO Jobs. Responsible for leading marketing strategy for food and snacks, managing brands, developing campaigns, driving trade activations, supporting new product development, and tracking category performance. Requires a Bachelor’s degree in Marketing, Business Administration, or a related field, with 5–8 years of FMCG marketing experience. The position is based in Ruiru and requires on-site work.

About BIDCO

BIDCO Africa is one of East Africa’s leading FMCG companies, manufacturing and marketing a diverse portfolio in beverages, edible oils & fats, food, personal care, home care, and animal feeds. With deep Kenyan roots and bold regional ambitions, we are transforming into a more agile, consumer-led, and digitally enabled business.

Key Responsibilities

Category Strategy & Planning

Develop and execute the annual marketing plan, identify growth opportunities and turn insights into action.

Brand Management & Communication

Build strong brand positioning, run 360° campaigns and ensure consistent messaging across all touchpoints.

Trade & Channel Activation

Boost visibility, conversion and distribution across GT, MT and HoReCa.

Innovation & Portfolio Development

Bring new ideas to life and grow the beverage portfolio.

Data & Performance Management

Monitor category performance, guide investment and prepare business reviews.

Qualifications

Education

Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.

Experience

5–8 years in FMCG marketing, with at least 3 years in beverage, food or related category management roles.

Preferred

  • Beverage industry experience
  • Digital & influencer marketing
  • SAP (S4HANA), BI dashboards or analytics tools

How to Apply

Click here to apply

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